First and foremost, I’m a thinker. I think outside the box, inside the box, inspect the material, analyse the creases – all that jazz. Secondly, creativity runs directly through my bones.
Good design gives me goosebumps. Colours, patterns, grids, fonts. They’re all magnificent little puzzle pieces just waiting to create absolutely anything you wish! It’s just fascinating.
I strive to marry the love of web and graphic design by finding a harmonious balance between functionality and aesthetics. Part-time music aficionado, lover of all things design, food fiend and dreamer.
What sets me apart from the crowd is an idea that I carry to and from each and every project I work on. Graphic Design isn’t just art. It’s more than aesthetics. It’s communication. It’s artistically, aesthetically and visually communicating an idea.
Art provokes emotion. Visual communication uses that emotion to lead you somewhere… to a message, a product, a value, a brand.
I am not just an artist. I am not just a graphic designer. I am a visual communicator. I speak the language of colour schemes, call-to-actions, and user experience. One of the things I love about my Job is the great tools I get to work with. Here are some of the tools I use in my work. I use Photoshop, Illustrator and In design for my layout and design.
Able to handle any given task, multimedia, motion, branding or print, which is demonstrable through an extensive portfolio of projects.
I can shift from being a creative designer to a decision maker, where I show myself to be self-motivated, organised & capable of working under pressure.
I offer a proven ability to conduct creative analysis & design best-fit solutions for multi-faceted campaigns including interactive media, print design, web design, digital photo manipulation and web development.
I’ve assisted clients from all backgrounds & industries to design and implement thoughtful & impactful branding tools to help grow their business. I am adept at listening to client’s needs, then analysing & implementing the best-designed solution.
A growing number of my clients prefer using a freelance graphic designer to hiring a design agency – and this is due to a few main benefits. The biggest benefit being that the work delivered by a skilled freelance designer (with agency experience) can be exactly the same as you’d get from a top branding agency but at a fraction of the price – because a freelancer has fewer overheads. You also get to work much more closely with your designer, instead of relaying everything through an account manager.
Each project I work on is an opportunity to do some amazing work that connects with the intended audience and brings increased success to the client.
Every mark has to have a purpose. Each individual element of your design should be necessary, not indulgent.
I always follow a strategic approach; identify your brand’s strengths and weaknesses, get to know your company culture, research your audience, your competition, and the current market.
My focus is on conveying your message graphically, in as simple a way as possible. Less is more. Whatever the purpose of the advertising the campaign I ensure that it is both intelligently conceived and beautifully executed.
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