Skip to main content

Case Study

Master of Malt

Master of Malt is a retail seller and independent bottler of Scotch whisky and other alcoholic beverages.


Master of Malt

Our Services

  • Brand & Corporate Identity
  • Print & Packaging
  • Marketing & Research
  • Corporate Website
  • Mobile App Development

The Goal


Whisky global online retailer of the year for six out of the last seven years. Delivering the best end-to-end eCommerce experience available anywhere in the world.

I create visual concepts, by hand or using computer software to communicate ideas that inspire, inform, or captivate consumers. 

Atom Group is a pioneering, disruptive global drinks group encompassing the full life-cycle of spirits, from inception, prototyping, production and brand ownership with Atom Brands; through import, distribution and brand development via Maverick Drinks; to global online retail at Master of Malt.

Master of Malt

Building the concept

Marketing alcohol brands: Taking the next generation for a drink. It wasn’t too long ago that alcohol marketing was dominated by the big beer brands. From the nineties to the noughties, a funny ad campaign and a huge media spend were all the ingredients necessary to earn you a place in UK drinking culture.

This generation’s desire for authenticity shouldn’t be confused with a love of heritage. The millennial generation is far more impulsive and open to innovation than any that’s gone before. New flavours, new products, new ways of doing things – they’ll positively celebrate giving them a try. But if the new experiences you’re offering have no substance, you won’t keep their attention for long.

My designs wanted to show the developed branding of MOM and there product line. Keeping in mind that all the products would fall under a branded house category.

Master of Malt