Marketing alcohol brands: Taking the next generation for a drink. It wasn’t too long ago that alcohol marketing was dominated by the big beer brands. From the nineties to the noughties, a funny ad campaign and a huge media spend were all the ingredients necessary to earn you a place in UK drinking culture.

This generation’s desire for authenticity shouldn’t be confused with a love of heritage. The millennial generation is far more impulsive and open to innovation than any that’s gone before. New flavours, new products, new ways of doing things – they’ll positively celebrate giving them a try. But if the new experiences you’re offering have no substance, you won’t keep their attention for long.

My designs wanted to show the developed branding of MOM and there product line. Keeping in mind that all the products would fall under a branded house category.