I couldn’t start designing logos before considering DoiT’s place in the Digital realm – what distinguished it from other companies? I saw that it provided hugely popular content that brought all sorts of people together. A good summary was to say that DoiT was at the heart of digital and cloud base culture in the world.

I now had a starting point for the logo design process. I and DoiT believed that the brand vision led to a fresh, contemporary brand, which would encourage people to continue enjoying the content they had always loved, and at the same time consider DoiT itself in a positive new light.

The new identity will lead to more interest and stand out among others.