In early 2021, DoiT International wanted to start again with its brand. A new logo was required, along with a complete brand identity to span the digital environments. I won the pitch to undertake the rebrand, working in partnership with Colleen Maloney (Head of Content and Communication).
I couldn’t start designing logos before considering DoiT’s place in the Digital realm – what distinguished it from other companies? I saw that it provided hugely popular content that brought all sorts of people together. A good summary was to say that DoiT was at the heart of digital and cloud base culture in the world.
I now had a starting point for the logo design process. I and DoiT believed that the brand vision led to a fresh, contemporary brand, which would encourage people to continue enjoying the content they had always loved, and at the same time consider DoiT itself in a positive new light.
The new identity will lead to more interest and stand out among others.
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