A growing number of my clients prefer using a freelance graphic designer for hiring a design agency – and this is due to a few main benefits. The biggest benefit being that the work delivered by a skilled freelance designer (with agency experience) can be exactly the same as you’d get from a top branding agency but at a fraction of the price – because a freelancer has fewer overheads. You also get to work much more closely with your designer, instead of relaying everything through an account manager.
Each project I work on is an opportunity to do some amazing work that connects with the intended audience and brings increased success to the client. Every mark has to have a purpose. Each individual element of your design should be necessary, not indulgent. I always follow a strategic approach; identify your brand’s strengths and weaknesses, get to know your company culture, research your audience, your competition, and the current market.
My focus is on conveying your message graphically, in as simple a way as possible. Less is more. Whatever the purpose of the advertising the campaign I ensure that it is both intelligently conceived and beautifully executed.
The fairest way to charge for my work is to charge for my time. 9:30-4:30. All quotes I issue are itemised showing what I’m going to deliver and how long it will take. Obviously, quotes are based on estimates of the time required to complete each task of the project, so it’s crucial that I have as much information as possible about the project in advance in order to provide an accurate timescale and quote. I prefer not to issue fixed price quotes for projects I estimate to be under 20 hours, as it makes more sense to just invoice for the hours these smaller projects have taken once completed.