I couldn’t start designing THE logo before considering doit’s place in the cloud technology world – what distinguished it from other companies? I saw that it provided hugely popular content that brought all sorts of companies together to help harness public cloud technology and services to achieve big goals.
Design of the Logo
I now had a starting point for the logo design process. I wanted the logo to fuse with imagery rather than ‘badge’ it. The logo becomes an intriguing and enjoyable addition to the doit imagery.
I believe that the doit brand feels both mainstream and shows high quality. The logo is a fresh, contemporary brand, which would encourage people to continue enjoying the content. Doit International is a fast-growing, digitally savvy company that works around the world to help harness public cloud technology and services to achieve big goals. I feel that the new Logo will help deliver the message.